The Asian Persuasion

Recently we’ve launched a couple of projects that highlight the persuasion of Japanese and Chinese culture on the international arts and fashion communities.

Palladium Boots in Tokyo

The Tokyo Rising Facebook tab for Palladium Boots features an exploration video series with Pharrell Williams, following his travels around Tokyo after the tragedy of 3/11.  The video shows how the city’s innovative and resilient creative class is defining the future of Tokyo through music, art, architecture and more.

“Until now, Japanese creativity has centered on repackaging foreign ideas, adding a Japanese twist.  But that type of thinking no longer fits our mindset after these disasters.” -Sebastian Masuda (Founder/Art Director, 6% Dokidoki)

We complimented the video with links to bonus footage from the series and a photo gallery that highlights the cutting edge style of Palladium Boots inTokyo.

Noisey Special Engagements in Beijing

Right now, a new Noisey Special Engagements episode is streaming live online and this time the series has moved to Beijing for an Omnipotent Youth Society concert.  Not only can you find the concert details on the Noisey Special Engagements Facebook page, but we also posted three opportunities for you to participate.  The engagement tabs integrate video content with photos, embedded submission forms and Facebook “Like” buttons.

Engagement #1:  Perform live with the band.  Fans uploaded videos performing their favorite Omnipotent Youth Society song for a chance to do it live on stage with the band today.

Engagement #2:  Send a postcard.  Fans sent personalized digital postcards to the band through the Facebook page.  The band wrote back to selected winners and showed their postcards during the show.

Engagement #3:  Vote on a keychain design.  Omnipotent Youth Society designed 3 keychains and produced the one that received the most votes to give out as a souvenir at the concert.