As web developers, fashion is not our primary concern. As Ashe Avenue founder John McKinney would say, our primary goal is to “make awesome as fuck websites.” But who says you can’t look good doing it? After all, according to Jerry Rice, “you gotta look good to play good.”
When Chapel Hill Weekly wanted to feature us in their upcoming issue, we knew we needed to dial up the right fashion combination to make the photo shoot a complete success. In order for people to believe we make awesome as fuck websites, we need to look awesome as fuck.
This realization spawned some entertaining research in which we tried to define our countercultural, laid back style through the do’s and don’ts of indie bands, fashion blogs and even Justin Bieber. We considered all sorts of clothing: skinny ties, V-necks, plaid shirts, corduroys, ironic tees, gingham and even scarves. With such an array of options at our disposal, finding inspiration was easy. Here are our favorites:
According to the WikiHow entry on being a hipster, layering and wearing things that don’t match are very hipster. It’s that “I can’t be bothered” look. Unless you’re Justin Bieber, then you just look stupid.
Oddly enough, this fashion study pointed us directly towards our own closets. Funny how that works out. To see how the photo shoot ensembles turned out, visit our Facebook album and be sure to ‘like’ us while you’re at it.