03.29.2013
Last night, we at Ashe Avenue had the distinct pleasure of participating in a fully experiential gallery installation to celebrate the announcement of Shutterstock’s new luxury brand of images called Offset. Here is a look under the hood in full detail.
02.14.2013
StyleList is the signature site in AOL’s Lifestyle group, with page views that can swing drastically based on current events. In the days following Kate Middleton’s pregnancy announcement, for example, site viewership skyrocketed. It’s a great site and we feel privileged to have the opportunity to power the technology behind it. The majority of the content [...]
02.06.2013
As the number of hosted productivity and development tools we use continues to increase, it’s gotten to be a pain remembering all the URLs we use every day. We’ve all got bookmarks in our browsers, but there’s nothing authoritative about the URLs, nor is there an incentive to keep our workspaces tidy if we’re all [...]
12.21.2012
2012 was just the start. We launched four major sites in 30 days. We upgraded our Brooklyn office (twice!) and hired some fantastic, brilliant folks in both Chapel Hill and New York. We became great friends with the wonderful team at AOL. We expanded our relationship with VICE across the fields of music, technology, MMA [...]
12.07.2012
VICE recently celebrated the re-launch of their tech-centric website, Motherboard, by hosting an all-night blowout with complimentary drinks, an indie arcade and a variety of musical performances by artists like kung-fu aficionado and Wu-Tang member RZA. We weren’t able to make it to the party, but we did spend a few late nights partying (or [...]
10.08.2012
Congratulations…to us. Within the past 28 days, we’ve successfully launched three AOL sites (one of which received more than 500K visits on day one) and Grandparents.com. Thanks to our team’s speed, expertise and agility throughout the development process, we were able to meet all business requirements and deadlines for both companies. Check out the details [...]
09.26.2012
With only a few days left until hackNY’s Student Hackathon, we’d like to celebrate some Hacker History and take a deeper look at The Jargon File. For those unfamiliar with this particular piece of hacker history, the Jargon File is a repository of hacker slang and culture from 1975 onward. It features some technical information [...]
09.12.2012
As many of you may have heard (and if you haven’t you can get the latest scoop from our Facebook and Twitter pages), Ashe Avenue is a Gold Sponsor of this year’s hackNY’s Student Hackathon, hosted in NYC Sept. 29 & 30. We’re excited to be a part of this great event and wanted to offer [...]
08.15.2012
BY MEGHAN GARGAN Here at Ashe Avenue we use a lot of different tools and software to get the job done. While each project varies in scope, timing and budget – there’s one thing that remains consistent throughout all our projects – the way we manage them. With a ton of PM resources out there, [...]
08.08.2012
For a developer, scalability is one of the most hotly debated topics in the realm of high-traffic web development. There are tons of best practices, loads of useful technologies that can be leveraged for performance and an infinite supply of opinions about how things should be configured. The use of Sessions in HTTP is one of [...]