Last night, we at Ashe Avenue had the distinct pleasure of participating in a fully experiential gallery installation to celebrate the announcement of Shutterstock’s new luxury brand of images called Offset. Here is a look under the hood in full detail.
StyleList is the signature site in AOL’s Lifestyle group, with page views that can swing drastically based on current events. In the days following Kate Middleton’s pregnancy announcement, for example, site viewership skyrocketed. It’s a great site and we feel privileged to have the opportunity to power the technology behind it. The majority of the content [...]
AOL's KitchenDaily.com provides visitors with new recipes seven days a week. To help simplify the daunting task of uploading content daily, Ashe Avenue redesigned and developed the website with a new, easy-to-use content management system. The website's intuitive social sharing buttons encourage customer engagement while the user-friendly interface highlights the brand’s recipes, images, how-to videos, cooking tips and menus.
KitchenDaily.com was one of three Women’s Lifestyle and Content brand websites that Ashe Avenue helped AOL revamp. The three sites were launched between Sept. 4 and Oct. 1.
AOL's StlyeList.com delivers that latest hair, makeup and fashion trends. To help fit the endless world of fashion into one user-friendly website, Ashe Avenue worked with AOL on a new front-end, CMS, and server development. The new site incorporates new social media enhancements that help visitors share current trends with one click while the simplified content management system enables editors to update the website quicker than fashion trends change.
StyleList.com was one of three Women’s Lifestyle and Content brand websites that Ashe Avenue helped AOL revamp. The three sites were launched between Sept. 4 and Oct. 1.
AOL's Homesessive.com shares the latest décor news, special offers and DIY ideas that help visitors keep their homes fresh. To improve the growing site's user interface and content management system, AOL called on Ashe Avenue to redesign and develop Homesessive.com's front-end, CMS, and server. The new, interactive homepage encourages user engagement, while the simplified content management system makes uploading new content stress-free.
Homesessive.com was one of three Women's Lifestyle and Content brand websites that Ashe Avenue helped AOL refurbish. The three sites were launched between Sept. 4 and Oct. 1.
From Wikipedia: “VICE is a free magazine and media conglomerate founded in Montreal, Quebec and currently based in New York City. The magazine covers contemporary hipster, indie and youth culture.” We think that’s close enough.
Ashe Avenue developed the recently-launched VICE.com's server architecture and schema, assisted in finalizing the user interface, created the CMS from scratch to meet the diverse needs of VICE site editors around the world, and handled all front-end development along the way.
Outside of VICE.com, we support updates, enhancements, new features, mobile applications, Flash banners and reader contests for everything within the VICE network of websites. If you can name it, we’ve handled it.
Webby Award Winner 2010, 2011, 2012
To generate buzz for their brand new hybrid, the CT 200h, Lexus asked Virtue Worldwide and Ashe Avenue to develop a website built around both the cutting-edge features of the car and the promotional online series, Darkcasting. The series follows host Whitney Cummings as she explores New York, San Francisco, Chicago and other major cities in the CT 200h accompanied by local guests and celebrities.
The website allows users to customize every aspect of the car in the virtual showroom and view each noteworthy package and technical highlight. The site also boasts an interactive film, Dark Ride, as well as videos and photos from past ‘Darker Side of Green’ events. Outfitted with both Flash and MP4 videos, the site looks just as stunning on your mobile device as it does on your desktop.
2011 Webby Award Honoree for Branded Content
Ashe Avenue, in collaboration with Gin Lane Media, developed MAKERS.com as a video platform that showcases stories from women of today and tomorrow. Ashe Avenue developed the site on a Drupal 7 CMS that allows site editors to easily maintain and update content. Ashe Avenue additionally built out and currently maintains a high-powered application stack using Amazon Web Services (AWS) that is monitored 24/7 for uptime and performance and updated on a regular basis.
Ashe Avenue also assisted with the creation of the MAKERS iOS application by building out a robust API that allows the app to access the website's content architecture to deliver a powerful, rich media experience for the iPad.
Born from a partnership between VICE and Intel, The Creators Project is a network dedicated to the celebration of creativity and culture across media, and around the world.
At the heart of the project are the creators, the minds with the vision, creativity and talent to push the realms of art and multimedia. Ashe Avenue developed the Creators Halo as a way for users to navigate their diverse web of photos, audio, video and more.
And that’s only the start. Ashe Avenue also worked on the management of press resources, localizing content for seven languages and streamlining mobile content for event attendees.
2012 Webby Award Winner for Music and Branded Content
A partnership between VICE, Intel and Dell, Noisey is a video-driven music discovery platform that offers videos of local bands performing around the world. Upon launch, Noisey became the undisputed go-to location for professionally filmed live music, filling a hole in the music community that has long gone untapped. Noisey launched on March 18, 2011 in eight languages with 43 bands from 11 different regions.
Ashe Avenue developed the platform that runs Noisey, allowing editors to quickly and easily add multilingual content, and currently maintains and enhances the constantly growing site. The CMS seamlessly integrates videos and content in multiple languages across the world, offering visitors a unique global experience. The videos on the site are shareable via region-specific social media networks and allow users to comment on and discuss each episode.
ReadWriteWeb recently credited the site with “showing MTV how to do music TV online”, while the Washington Post calls it a “gorgeous interactive video site, with a slick interface and over forty short documentaries on bands you’ve only ever heard of if you run with the most global, underground artistic crowd out there.”
2012 Webby Award Honoree
Palladium Boots is a division of K-Swiss with a unique market and style that differs from the squeaky clean image of their sneakers.
When the time came to create the brand’s website, which blends video explorations and other multimedia content with standard fare, Ashe Avenue was the perfect fit. We created a CMS to enable Palladium to easily maintain the site’s content.
We also have a continuing relationship with Palladium to maintain and enhance the website, making sure the site (and their brand) never gets stale.
Ashe Avenue designed, developed and launched Occupy.com in preparation for the “American Spring” protests planned for May 1, 2012. The site provides a centralized media channel for millions of people to engage with the Occupy movement. Occupy.com creates a hub for Occupy-related content, including photography, videos and music, to be curated and available to site visitors.
Ashe Avenue felt it important to contribute to the Occupy movement by providing a high-performance site that offers a creative format and supports a wide range of content. The site’s interface, design and intuitive CMS allow it to scale and grow as the site gains more traction.
Espolón Tequila re-introduced itself to the United States market this year following a three-year sabbatical, bringing with it new packaging and new positioning inspired by stories of real life in Mexico. To accompany its new look, Espolón enlisted the help of Virtue Worldwide and Ashe Avenue to update their website accordingly.
The new site, in addition to serving as the social media hub in the online world of Espolón, tells the story of the brand’s new packaging and details the distinct tasting differences between their blanco and reposado styles of premium tequila. Great tequila deserves a great website, and we’re proud to have been involved in bringing the Espolón story to life on the web.
*Creative and design provided by The North End Creative
TV for the Internet. NextNewNetworks is an independent producer of online television networks. Content Management, Video Streaming, Youtube Channels, RSS, Metrics. A variety of technologies must come together smoothly to make their business a reality.
Ashe Avenue is there to make sure the details are taken care of so that NextNewNetworks can stick to what they are good at — creating some of the Web’s most popular regularly scheduled and episodic programming.
VICE turned to Ashe Avenue to create a blog that coincided with the launch of Full Bleed, a book filled with photography chronicling skateboarding in New York City over the past 30 years. The book includes contributions from over 60 photographers and, according to VICE, “every single skateboarding photograph ever taken in NYC that’s worth a damn.”
The Full Bleed blog supported the book by showcasing photos, interviews with the authors and contributors, and events promoting the book’s release. The blog was developed to allow contributors to submit various types of content with ease and no previous programming knowledge, helping keep the updates frequent and content fresh.
Virtue Worldwide asked Ashe Avenue to develop a new Facebook tab promoting Harley-Davidson’s Dark Custom series, a line of sleek, custom bikes aimed at a younger generation of riders. The new Facebook tab showcases the entire Dark Custom line, pulls in tweets directly from the Harley-Davidson Twitter feed and allows users to sign-up for updates and visit the Harley-Davidson Rider’s Edge® Motorcycle Academy.
Dark Custom’s gritty, stripped-down appeal falls directly in line with the type of work we love doing, making the project a personal favorite of ours. Check out Harley-Davidson and Dark Custom at the links below.
We partner with media groups, ad agencies and creative boutiques to transform ideas into elaborate multimedia experiences, celebrity-driven contests, web applications, HTML5 luxury car showrooms, international marketing campaigns and more.
Our digital technology expertise provides the competitive edge that kicks brands into overdrive.
Today value is measured in viral, and our front-end team knows what it takes to transform concepts into a user-friendly reality.
We stay current on the latest user interface trends and possess the tools capable of turning an idea into an internationally-known identity, because your brand is only as powerful as the experience you offer your customers.
From securing server permissions in Beijing to streaming performances from Rio, we design, build and execute global marketing rollouts and events with seamless perfection.
Behind the scenes we provide technical support for your most ambitious projects, with experience hosting websites read in 12 languages across 170 countries worldwide and visited by more than 10 million users monthly.
Warped Tour. Espolón Tequila. Harley-Davidson. Noisey - all brands that we’ve worked with to integrate social media into their online world.
Instagram feeds, localized blogs, streams, custom API solutions, live event chats, Facebook tabs, Tumblr skins and more—we help bring social networking to your customers, wherever they might be.
As the digital technology partner for some of the world’s most powerful brands, we build platform-agnostic architecture to support marketers and creative teams execute their ideas with the performance and computing power needed to fuel truly world-class campaigns.
The days of one-dimensional web design are dead. We push the limits of jQuery and Ajax to make sure sites look as fantastic on an iPad or a smartphone as they do across every operating system and desktop browser.
With more and more consumers visiting your website on phones and tablets, a refined mobile experience may be the difference between meeting your marketing goals and wasting time and money.
Lead Front-end Developer
Technical Project Manager