Lexus: The Darker Side of Green

To generate buzz for their brand new hybrid, the CT 200h, Lexus asked Virtue Worldwide and Ashe Avenue to develop a website built around both the cutting-edge features of the car and the promotional online series, Darkcasting. The series follows host Whitney Cummings as she explores New York, San Francisco, Chicago and other major cities in the CT 200h accompanied by local guests and celebrities.

The website allows users to customize every aspect of the car in the virtual showroom and view each noteworthy package and technical highlight. The site also boasts an interactive film, Dark Ride, as well as videos and photos from past ‘Darker Side of Green’ events. Outfitted with both Flash and MP4 videos, the site looks just as stunning on your mobile device as it does on your desktop.

The Creators Project

Born from a partnership between VICE and Intel, The Creators Project is a network dedicated to the celebration of creativity and culture across media, and around the world.

At the heart of the project are the creators, the minds with the vision, creativity and talent to push the realms of art and multimedia. Ashe Avenue developed the Creators Halo as a way for users to navigate their diverse web of photos, audio, video and more.

And that’s only the start. Ashe Avenue also worked on the management of press resources, localizing content for seven languages and streamlining mobile content for event attendees.

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VICE

From Wikipedia: “VICE is a free magazine and media conglomerate founded in Montreal, Quebec and currently based in New York City. The magazine covers contemporary hipster, indie and youth culture.” We think that’s close enough.

Ashe Avenue developed the recently-launched VICE.com's server architecture and schema, assisted in finalizing the user interface, created the CMS from scratch to meet the diverse needs of VICE site editors around the world, and handled all front-end development along the way.

Outside of VICE.com, we support updates, enhancements, new features, mobile applications, Flash banners and reader contests for everything within the VICE network of websites. If you can name it, we’ve handled it.

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Noisey

A partnership between VICE, Intel and Dell, Noisey is a video-driven music discovery platform that offers videos of local bands performing around the world. Upon launch, Noisey became the undisputed go-to location for professionally filmed live music, filling a hole in the music community that has long gone untapped. Noisey launched on March 18, 2011 in eight languages with 43 bands from 11 different regions.

Ashe Avenue developed the platform that runs Noisey, allowing editors to quickly and easily add multilingual content, and currently maintains and enhances the constantly growing site. The CMS seamlessly integrates videos and content in multiple languages across the world, offering visitors a unique global experience. The videos on the site are shareable via region-specific social media networks and allow users to comment on and discuss each episode.

ReadWriteWeb recently credited the site with “showing MTV how to do music TV online”, while the Washington Post calls it a “gorgeous interactive video site, with a slick interface and over forty short documentaries on bands you’ve only ever heard of if you run with the most global, underground artistic crowd out there.”

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Palladium Boots

Palladium Boots is a division of K-Swiss with a unique market and style that differs from the squeaky clean image of their sneakers.

When the time came to create the brand’s website, which blends video explorations and other multimedia content with standard fare, Ashe Avenue was the perfect fit. We created a CMS to enable Palladium to easily maintain the site’s content.

We also have a continuing relationship with Palladium to maintain and enhance the website, making sure the site (and their brand) never gets stale.

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Espolón Tequila

Espolón Tequila re-introduced itself to the United States market this year following a three-year sabbatical, bringing with it new packaging and new positioning inspired by stories of real life in Mexico. To accompany its new look, Espolón enlisted the help of Virtue Worldwide and Ashe Avenue to update their website accordingly.

The new site, in addition to serving as the social media hub in the online world of Espolón, tells the story of the brand’s new packaging and details the distinct tasting differences between their blanco and reposado styles of premium tequila. Great tequila deserves a great website, and we’re proud to have been involved in bringing the Espolón story to life on the web.

*Creative and design provided by The North End Creative

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NextNewNetworks

TV for the Internet. NextNewNetworks is an independent producer of online television networks. Content Management, Video Streaming, Youtube Channels, RSS, Metrics. A variety of technologies must come together smoothly to make their business a reality.

Ashe Avenue is there to make sure the details are taken care of so that NextNewNetworks can stick to what they are good at — creating some of the Web’s most popular regularly scheduled and episodic programming.

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Full Bleed

VICE turned to Ashe Avenue to create a blog that coincided with the launch of Full Bleed, a book filled with photography chronicling skateboarding in New York City over the past 30 years. The book includes contributions from over 60 photographers and, according to VICE, “every single skateboarding photograph ever taken in NYC that’s worth a damn.”

The Full Bleed blog supported the book by showcasing photos, interviews with the authors and contributors, and events promoting the book’s release. The blog was developed to allow contributors to submit various types of content with ease and no previous programming knowledge, helping keep the updates frequent and content fresh.

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Harley Davidson: Dark Custom

Virtue Worldwide asked Ashe Avenue to develop a new Facebook tab promoting Harley-Davidson’s Dark Custom series, a line of sleek, custom bikes aimed at a younger generation of riders. The new Facebook tab showcases the entire Dark Custom line, pulls in tweets directly from the Harley-Davidson Twitter feed and allows users to sign-up for updates and visit the Harley-Davidson Rider’s Edge® Motorcycle Academy.

Dark Custom’s gritty, stripped-down appeal falls directly in line with the type of work we love doing, making the project a personal favorite of ours. Check out Harley-Davidson and Dark Custom at the links below.